MoMA: I See

Agency: Taxi, New York
Chief Creative Officer: Paul Lavoie
Executive Creative Director: Ron Smrczek
Art Director: Paul Lavoie
Writer: Paul Lavoie, Cami Delavigne
Agency Producer: Aaron Royer
Executive Producer: Alex Orlovsky, In Association With Epoch Films
Production House: Knowmore
Director: Azazel Jacobs, (In Association With Epoch Films)
Production House Producer: Alex Orlovsky, (In Association With Epoch Films)
Cinematographer: Frank Barrera
Editor: Joseph Krings
Video Post Facility / Editing Company: The Refinery
Compositor / Online: The Refinery
Motion Graphics: Josh Van Praag
Colourist / Transfer: Fred Ruckel
Audio Post Facility / Music House: The Sound Lounge
Post Production: Sound: Cory Melious
Music Producer / Sound Design: Baranoff-Rossine, Henry Gummer

American Express: Martin Scorsese

American Express: Kate Winslet

Credits

The Kate Winslet American Express ad was developed at
Agency: Ogilvy & Mather, New York
chief creative officer: David Apicella
creative director: Chris Mitton
art director: Kate Wilentz
copywriter: Jon Koffler
agency producer: Christine Lindemann
Music : Karl Westman

Director: Roger Michell [Saville Productions, Los Angeles]
director of photography: Haris Zambarloukos
producer: Alice Mintzer
Editor: Kim Bica [Lost Planet, New York]

Post production : Nice Shoes, New York
editor Rich Schreck
colorist: Lez Rudge
Music : Jason Lifton [Pulse Music, New York]
Sound Production: Sound Lounge, New York

American Express: Robert Deniro

For Tribeca Film Festival in 2004. Directed by Martin Scorsese.

Acclaimed director Martin Scorsese and celebrated photographer Annie Leibovitz were commissioned by American Express to lend their vision to elements of the campaign creative. Scorsese, who directed DeNiro’s television spot, has directed DeNiro in award-winning films, but this is their first foray into the television commercial arena together. Leibovitz photographed each featured person for the print campaign.

Shot on location in New York City , Florida , Los Angeles and Hawaii , the concept of each is original to the person it represents, and was refined in collaboration with the featured individual. The campaign unfolds in an intimate narrative format, with each storyline reflecting the places, causes, achievements and avocations that are meaningful to each person. Design touches like handwriting, signatures and snapshots lend a personal feeling to the campaign, in addition to each individual’s customization of the “My life. My card.” tagline for the closing frame of their ad.