Sprite Slam Dunk Commercial: Seen It

Sprite Slam Dunk Commercial: Books

Credits:

Sprite Slam Dunk Credits:
Client: Coca Cola
Titles: All Star, Art, Books
Agency: BBH New York
CCO: Kevin Roddy
CD: Matt Ian, Amee Shah
Art Director: Josh Rosen
Copywriter: Mark Svartz
Art Poetry: by T. Miller
All Star Poetry: by Jon Beavers
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Production Company: PRETTY BIRD
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Editorial Company: CUT & RUN
Editor: Steve Gandolfi
Telecine Company 3
Audio: Sound Lounge

Sprite Slam Dunk Commercial: All Star

Credits:

Sprite Slam Dunk Credits:
Client: Coca Cola
Titles: All Star, Art, Books
Agency: BBH New York
CCO: Kevin Roddy
CD: Matt Ian, Amee Shah
Art Director: Josh Rosen
Copywriter: Mark Svartz
Art Poetry: by T. Miller
All Star Poetry: by Jon Beavers
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Production Company: PRETTY BIRD
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Editorial Company: CUT & RUN
Editor: Steve Gandolfi
Telecine Company 3
Audio: Sound Lounge

Sprite Slam Dunk Commercial: Hey Nate

Credits:

Sprite Slam Dunk Credits:
Client: Coca Cola
Titles: All Star, Art, Books
Agency: BBH New York
CCO: Kevin Roddy
CD: Matt Ian, Amee Shah
Art Director: Josh Rosen
Copywriter: Mark Svartz
Art Poetry: by T. Miller
All Star Poetry: by Jon Beavers
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Production Company: PRETTY BIRD
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Editorial Company: CUT & RUN
Editor: Steve Gandolfi
Telecine Company 3
Audio: Sound Lounge

Sprite Slam Dunk Commercial: Art

Credits:

Sprite Slam Dunk Credits:
Client: Coca Cola
Titles: All Star, Art, Books
Agency: BBH New York
CCO: Kevin Roddy
CD: Matt Ian, Amee Shah
Art Director: Josh Rosen
Copywriter: Mark Svartz
Art Poetry: by T. Miller
All Star Poetry: by Jon Beavers
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Production Company: PRETTY BIRD
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Editorial Company: CUT & RUN
Editor: Steve Gandolfi
Telecine Company 3
Audio: Sound Lounge



This Sprite campaign from BBH New York was built around the 2010 Sprite Slam Dunk Contest. Unlike most sports campaigns which feature celebrity athletes who are supposed to inspire us, the fans, we wanted to show fans inspiring those athletes. In fact, this whole campaign was targeted directly at only 4 specific people: the participants in this year's dunk contest.

To get the word out, BBH teamed up with award-winning director Paul Hunter and tapped into the growing Spoken Word community to find those poets who would become the voice of basketball fans everywhere. These poets used their literary skills and passion for basketball to challenge and inspire the dunkers in this year's contest, the same way the dunkers have always challenged and inspired us fans.

After a nationwide search in poetry clubs, online, on the street and through word of mouth, we were hit up by hundreds and hundreds of poets, all performing their own amazing, unique pieces. We ended up filming 6 performances in two cities with up and coming Spoken Word artists Kesed, Marcus, B Yung (all from NY), Jadon (from Philly), Jon (from LA) and T Miller (from Detroit).

The juxtaposition of these two art forms--slam poetry and the slam dunk--made for some original, artful and starkly

Lipton Yellow Label: Lalo

Agency: DDB, Paris
Executive Creative Director: Nick Bell
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Executive Agency Producer: Sophie Megrous

Production Companies: Biscuit Filmworks USA, Los Angeles/Les Télécréateurs, Paris
Director: Noam Murro
Senior Executive Producer: Shawn Lacy
Executive Producers: Colleen O'Donnell (Biscuit), Erinn Lottthe Guillon (Les Telecreateurs)
Line Producers: Jay Veal (Biscuit), Genevieve Triquet (Les Telecreateurs)
DP: Simon Duggan
Production Designer: John Beard

Editor: Joe Guest
Executive sound producer (fr): Jérôme Alquier
Music: Peter Raeburn & Nick Foster @ Soundtree
Sound: James Saunders, Jungle

Production Services Company: Bohemian Pictures, Prague

HSBC: Barber

Agency: JWT, Curitiba
Client: HSBC
Creative Director: Mario D'Andrea, Fabio Miraglia
Copywriter: Marco Pupo
Art Director: Ricardo Marques
Production Company: Primo
Director: Nico & Martin
Executive Producer: Caroline Cordini
Director of Photography: Leandro Filloy
Sound: Lua Nova
Post Production: Cinecolor

MasterCard Advert: Neville