Transport for London: Signs

Music: Straight Lines by Dawn Landes

The Better Off By Bike campaign was developed at M&C Saatchi, London

creative director Graham Fink
art director Uche Ezugwu
copywriter Tom Drew
agency producer Ben Catford
director Emil Moller
producer Helen Kenny (Sonny, London)
Editor Amanda James (Peep Show)

Post Production was done at Absolute, London by VFX producer Chris Allen, Flame artist Phil ‘Philo’ Oldham, combustion artists Mark ‘Ginger’ Epstein, James ‘Krispy’ Cornwell, CG artists Vania Alban-Zapeta, Chris Ratcliff, Minh Nguyen-ba and Matt Burn.