Thursday, April 23, 2009

Guinness: Surfer

Agency: Abbott Mead Vickers/Bbdo, London
Client: Guinness, London
Art Director: Walter Campbell
Copywriter: Tom Carty
Producer: Yvonne Chalkley
Director: Jonathan Glazer
Production Co.: Academy
* Account Executive: Gavin Thompson
* Creative Director: Peter Souter
* Directors of Photography: Ivan Bird, Don King (water), Lee Allison (aerial)
* Production Designer: Ben Myhill
* Editor: Sam Sneade, Sam Sneade Editing, London
* Sound Design / Music Production Company: Wave Studios, London
* Sound Designer: Johnny Burns
* VFX: The Computer Film Company, London
* VFX Designers: Dan Glass / Adrian de Wet / Paddy Eason / Tom Debenham
* VFX Artists: Gavin Toomey / Alex Payman / Joe Pavlo
* VFX 3D Supervisor: Dominic Parker

The advert was inspired by Walter Crane's 1893 painting "Neptune's Horses". The text also draws inspiration from Herman Melville's novel Moby Dick, including the line "Ahab says, 'I don't care who you are, here's to your dream.'" (which does not actually appear in the novel).

The music track in the advert was created by British band Leftfield and eventually this formed the basis of their track "Phat Planet" which appears on their 1999 album "Rhythm And Stealth".

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