Thursday, November 19, 2009

Sony PlayStation: Double Life

For years, I've lived a double life. In the day, I do my job I ride the bus, roll up my sleeves with the hoi polloi. But at night, I live a life of exhilaration, of missed heartbeats and adrenalin. And, if the truth be known, a life of dubious virtue. I won't deny it I've been engaged in violence, even indulged in it. I've maimed and killed adversaries and not merely in self-defence. I've exhibited disregard for life, limb and property, and savoured every moment. You may not think it, to look at me, but I have commanded armies and conquered worlds. And though in achieving these things I've set morality aside, I have no regrets. For though I've led a double life, at least I can say: I've lived.

Client: Sony PlayStation
Advertising Agency: TBWA\London
Production Company: Gorgeous Enterprises, London
Editing Company: The Whitehouse
Editor: John Smith
Account Executive: Neal Davies
Creative Director: Trevor Beattie
Copywriter: James Sinclair
Art Director: Ed Morris
Producer: Paul Rothwell
Director: Frank Budgen
Cinematographer: Frank Budgen

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