Nike: Human Chain

http://theinspirationroom.com/daily/2010/nike-human-chain/
Nike has launched “Human Chain”, a commercial celebrating the place of perseverance in athletic disciplines, coinciding with the opening of the Vancouver 2010 Winter Olympics.


Client: Nike
Title: Human Chain

Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte & Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Producers: Cherie Appleby/Shannon Worley
Executive Creative Directors: Mark Fitzloff & Susan Hoffman
Agency Executive Producer: Ben Grylewicz

Production Company: Smuggler, Los Angeles/New York
Director: Brian Beletic
Director of Photography: Daniel Landin
Executive Producers: Lisa Rich/Brian Carmody/Patrick Milling-Smith
Head of Production: Laura Thoel
Line Producers: Suzanne Hargrove/Tim Kerrison/Dave Bernstein
Directors of Photography: David Lanzenberg/Matthieu Libatique
Production Designer: James Chinlund

Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Mike Goble/Tricia Sanzaro
Post Executive Producer: CL Weaver/Linda Carlson Wall

VFX Company: MassMarket
Executive Producers: Justin Lane, Angela Bowen
Producer: Nancy Nina Hwang
Lead VFX Supervisors: Chris Staves, Laurent Barthelemy
Lead Flame Artist: Nick Tanner
Flame Artists: Mark French, Jamie Scott, Chris Staves, Tim Farrell, David Parker, Julian Ford, Joanne Unger
Previz: Jason Goodman, Boris Ustaev and Pixel Liberation Front
AE Compositing: Danny Kamhaji
CG Lead: Jacob Slutsky
CG: Jason Vega, Andy Hara
CG Tracking, Joerg Liebold

Existing music piece by The Hours
Sound Designers: Brian Emrich/Ren Klyce
Song: “Ali in the Jungle”
Mix Company: Eleven Sound
Mixer: Jeff Payne
Producer: DJ Fox Engstrom